The transfer of knowledge, ideas and results into industry, users, society, and politics is an important pillar of the Cluster concept. Research for sustainability is as relevant for society as for the scientific community. PhenoRob focuses on sharing its research approaches and results with the public. We aim at contributing to an evidence-based opinion-forming and decision-making process. Thus, we are establishing various formats to inform the public and relevant stakeholders, spanning from lectures in international conferences and participation in exhibitions to our own events such as workshops and talks. Furthermore, we present our scientific themes in brochures, videos and pictures as well as social media (youtube, Twitter, Facebook).