Core Project 6 analyzes the potential impact of robotics and phenotyping technologies on agricultural development, welfare, the environment, the landscape, as well as on the farm level. Therefore, we are developing a simulation model for PhenoRob technology diffusion and impact. We are also assessing regional feasibility and the ecological-economic impact in Germany and the rest of the world by analyzing economic barriers and opportunities for the market launch of the inventions.

Research Videos

AgriAdopt - An Agent Based Model of Technology Adoption and Diffusion in Agriculture

AgriAdopt – An Agent Based Model of Technology Adoption and Diffusion in Agriculture

Postdoctoral Researcher Sebastian Rasch talks about his reserach within the PhenoRob’s Core Project 6: Technology Adoptian and Impact.

Surrogate Modelling of Farm Behavior

Surrogate Modelling of Farm Behavior

PhenoRob PhD Student Linmei Shang talks about her research within Core Project 6: Technology Adoption and Impact.

The Impact of the Behavior of Farmers on the Economic and Environmental Effects of Technologies

The Impact of the Behavior of Farmers on the Economic and Environmental Effects of Technologies

PhenoRob Junior Research Group Leader Hugo Storm talks about his research within Core Project 6: Technology Adoption and Impact.

How to Govern Plant Breeding Systems

How to Govern Plant Breeding Systems

PhenoRob PhD Student Maria Gerullis talks about her research within Core Project 6: Technology Adoption and Impact.

Identifying Suitable Locations for Wildflower Strips by Detecting Areas of Low Yield Potential

Identifying Suitable Locations for Wildflower Strips by Detecting Areas of Low Yield Potential

PhenoRob PhD Student Christoph Pahmeyer provides insights into his research within Core Project 6: Technology Adoption and Impact.

Farm-level Adoption Analysis of Agricultural Innovations

Farm-level Adoption Analysis of Agricultural Innovations

PhenoRob PhD Student Philipp Feisthauer talks about his research within Core Project 6: Technology Adoption and Impact.

Farmers' Decision Making Process in Adopting New Technology

Farmers’ Decision Making Process in Adopting New Technology

PhenoRob PhD Student Anna Massfeller talks about her research within Core Project 6: Technology Adoption and Impact.

What happens after technology adoption?

What happens after technology adoption?

PhenoRob PhD Student Elin Martinsson talks about her research within Core Project 6: Technology Adoption and Impact.

Farmers’ acceptance of results-based agri-environmental schemes: A German perspective

Farmers’ acceptance of results-based agri-environmental schemes: A German perspective

This PhenoRob paper trailer is based on the following publication: A. Massfeller, M. Meraner, S. Huettel, and R. Uehleke, “Farmers’ acceptance of results-based agri-environmental schemes: A German perspective,” Land Use Policy, vol. 120, 2022. doi:10.1016/j.landusepol.2022.106281

Innovation context & technology traits explain heterogeneity across studies of agri. tech. adoption

Innovation context & technology traits explain heterogeneity across studies of agri. tech. adoption

This PhenoRob paper trailer is based on the following publication: Schulz, Dario & Börner, Jan, “Innovation context and technology traits explain heterogeneity across studies of agricultural technology adoption: A meta-analysis,” Journal of Agricultural Economics, 2022. DOI: 10.1111/1477-9552.12521.

Measuring and Modelling Agricultural Technology Adoption

Measuring and Modelling Agricultural Technology Adoption

Jan Börner, Professor of Economics of Sustainable Natural Resource Use and Bioeconomy at the Institute for Food- and Resource Economics (ILR) and at the Center for Development Research (ZEF), University of Bonn gives a PhenoRob Interdisciplinary Lecture [PILS] on the topic of measuring and modelling agricultural technology adoption.

C. Pahmeyer, T. Kuhn & W. Britz - ‘Fruchtfolge’: A crop rotation decision support system (Trailer)

C. Pahmeyer, T. Kuhn & W. Britz – ‘Fruchtfolge’: A crop rotation decision support system (Trailer)

Watch the full presentation: http://digicrop.de/program/fruchtfolge-a-crop-rotation-decision-support-system-for-optimizing-cropping-choices-with-big-data-and-spatially-explicit-modeling/

Jan Börner, University of Bonn (10.03.2023)

Jan Börner, University of Bonn (10.03.2023)

35th PhenoRob Seminar Series with Jan Börner on “Adoption and impacts of robotics & sensing in agriculture: pathways to upscaling”

PhenoRob PhD Graduate Talks: Christoph Pahmeyer

PhenoRob PhD Graduate Talks: Christoph Pahmeyer

Christoph Pahmeyer gives a talk on “Advances in technology evaluation and decision support studies using bio/economic farmmodels” after succesfully completing his PhD as part of PhenoRob. In the PhenoRob PhD Graduate Talks, recent PhenoRob graduates share about their research within the Cluster of Excellence.

PhenoRob PhD Graduate Talks: Maria Gerullis

PhenoRob PhD Graduate Talks: Maria Gerullis

Maria Gerullis gives a talk on “The governance of plant breeding – a social-ecological systems perspective” after succesfully completing her PhD as part of PhenoRob. In the PhenoRob PhD Gradaute Talks, recent PhenoRob graduates share about their research within the Cluster of Excellence.

An Economist's View on Profit

An Economist’s View on Profit

Thomas Heckelei, Professor and head of the Economic and Agricultural Policy Group, Institute for Food- and Resource Economics (ILR) at the University of Bonn gives a PhenoRob Interdisciplinary Lecture [PILS] on “An Economist’s View on Profit”.

Pathways for reducing pesticide risk

Pathways for reducing pesticide risk

Niklas Möhring, Professor and head of the Production Economics Group, Institute for Food and Resource Economics (ILR) ath the University of Bonn gives a PhenoRob Interdisciplinary Lecture [PILS] on “Pathways for reducing pesticide risk”.

D. Wüpper, University of Bonn (20.10.2023)

D. Wüpper, University of Bonn (20.10.2023)

40th PhenoRob Seminar Series with David Wüpper (University of Bonn) on “Modelling the Profitability of Agricultural Innovations at the Global Level”

PhenoRob PhD Graduate Talks: Linmei Shang

PhenoRob PhD Graduate Talks: Linmei Shang

Linmei Shang gives a talk on “Technology adoption and upscaling of detailed farm-level models” after succesfully completing her PhD as part of PhenoRob. In the PhenoRob PhD Graduate Talks, recent PhenoRob graduates share about their research within the Cluster of Excellence.

Faces of PhenoRob: Hugo Storm

Faces of PhenoRob: Hugo Storm

In Faces of PhenoRob, we introduce you to some of PhenoRob’s many members: from senior faculty to PhDs, this is your chance to meet them all and learn more about the work they do! In this video, you’ll meet Hugo Storm, PhenoRob Junior Research Group Leader. https://hstorm.github.io/lab_page/

M.Qaim, University of Bonn (15.12.2023)

M.Qaim, University of Bonn (15.12.2023)

44th Seminar Series with Matin Qaim (University of Bonn) on “Public acceptance of agricultural robots”.